The only problem really is the local pub owners   I've noticed that many

of the students are getting text messages from the local pubs, so this is

far more efficient and the information is being relayed directly to the

students. 

[Academic]

The number of off licences that have sprung up around the place, the

cheap deals and that's something that's hard to monitor .    

[Student Services Administrator]

Institutional Ownership of College Alcohol Policies

The final, but obviously important, question to be looked at here is whether

or not colleges have accepted full and ongoing corporate responsibility for

these policies, as opposed to a mere nominal responsibility which really

consists of leaving this issue to the relatively small and peripheral student

services sectors. None of the colleges had yet carried out surveys to

determine the level of awareness of the policy among staff and students,

although a number had plans to do so. However, focus group participants

expressed themselves as pleased with the extent to which their institutions

had taken on this responsibility and were uniformly positive in their

discussion of this question.  It was reported that the advertising code and

the sponsorship and promotion guidelines contained in the framework

document   which had resource implications as well as the potential to

create tensions between colleges and the drinks industry   had  been

enforced and adhered to in all colleges. One participant, whose college was

still in the process of ratifying its alcohol policy, commented: 

We still don't have a written document but there's a belief in the college

that we do have a policy, which is very interesting   it's generally

accepted that there is no alcohol promotional advertising.  [College

Chaplain]

It was also acknowledged that colleges had adhered to the new codes

governing  drinks  company sponsorship even when it was clear that this

had led to funding problems: 

I think that there's a very serious problem where funding has

dropped its clear to everybody that we need to fund the teams and the

clubs.  

[Academic]

Finally, with regard to institutional ownership, participants expressed

themselves as satisfied that both students and college authorities had

accepted responsibility for the new policies: 

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