Getting Started

32

The higher the popularity rating the more popular that the words in the domain name are searched

in the major search engines and the higher the 

DNEI

  score. The following table is a guide as to

how the ratings relate to actual popularity.

Rating

Popularity

20 or higher

Very high

5 to 20

High

1 to 5

Moderate

0.2 to 1

Low

Below 0.2

Very low

Domain Name Pro can optionally add a weighted score for sub lists of words in the domain name

to the overall popularity rating. This option is available from the 

search options

. Take the following

words in a domain name for example:

mobile phone accessory

With the 

sub lists option

disabled

 the popularity rating would be calculated for "mobile phone

accessory" only. With this option 

enabled

 the popularity rating would be calculated for "mobile

phone accessory", and to a lesser extent for "mobile phone" and "phone accessory", and to a much

lesser extent for "mobile", "phone" and "accessory". The rationale for this is that people searching

for "mobile" would be much less likely to find your web site than people searching for "mobile

phone accessory".

See also:

Detail Display options

Compact Display options

Domain Name Effectiveness Index

3.2.2.4

Web Site Competition Ratings

Domain Name Pro can dynamically query search engines to determine the number of web sites

that are "competing" for the words found in the domain names generated. This rating assumes that

the overall theme of the developed web site will be based on the words in the domain name. The

more competing web sites the more difficult it will be to achieve a high search engine ranking when

people search for those words.

The competition rating is used in the calculation of the 

domain name effectiveness index

 .

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